UK: The British Rigid Urethane Foam Manufacturers’ Association has changed its name to the Insulation Manufacturers Association (IMA). The association said that the new name reflects the position that polyisocyanurate (PIR) and polyurethane (PUR) insulation manufacturers hold in providing the largest share of insulation products used in the UK market. It added that given expected growing market share of organic-based insulation products that, “…the trade association has a responsibility to ensure it is the principal point of contact for all audiences relevant to this sector with a name that reflects this responsibility.”
Simon Storer, Chief Executive of IMA said that the association need to move towards a wider audience that wasn’t necessarily used to technical or industry language. “Events of this year certainly brought this need into sharp focus, as many commentators and other interested parties were unable to immediately identify which trade association spoke for which part of the industry. We also wanted to be sure that as an association we are solely responsible for and have ownership of the messages coming from this sector.”
