Malaysia: Passive fire protection producer Promat and fibre cement boards producer Kalsi, both subsidiaries of Belgium-based Etex, have rebranded as Etex Malaysia. The company says that the name change “reflects Etex's broader commitment to inspire ways of living through innovation.” PR Newswire Asia has reported that by combining its Malaysian subsidiaries under the Etex Malaysia brand the group aims to strengthen its offerings to local and export Association of South East Asian Nations (ASEAN) markets.