UK: MonolithUK, a new business in North Wales, is set to create 40 new jobs with its launch of an innovative external cladding product for the home insulation market Brick Plus, an alternative type of insulation for older properties, looks and feels like real brick, but it is not a structural product. It is ideally suited to conceal and cover external wall insulation while preserving the appearance of older brick properties. This also helps it to circumnavigate planning permission controls that apply to cavity insulation.
Made from a specialised natural lime product, Brick Plus are lighter than bricks, only 20mm deep and have a thin expanded polystyrene backing. They can be provided as individual bricks, on a mesh sheet and with or without thermal insulation attached.
Steven Waring, who has invested nearly Euro600,000 into the Brick Plus project since 2008, says that the new application is quicker, safer, less costly and lighter than alternative systems on the market. He highlighted that the potential market for Brick Plus was significant, with hundreds of thousands of older properties in the UK not able to install cavity wall insulation due to not having cavity walls.
"Brick Plus is the only system of its type available that can match all brick types and colours, including those that have been out of production for decades. Brick Plus provides a solution to the dilemma of having to finish externally insulated brick buildings with a render coat," said Waring, who also believes that his product will be an ideal product for use under the Green Deal, a UK Government initiative due to come into effect in the autumn of 2012 that is geared to making homes more efficient.
