Insulation industry news from Global Insulation

UK: Around 24t of insulation material was damaged in an overnight after a fire at Knauf Insulation factory in Croesyceiliog, Wales. Three crews of firefighters were called to the fire at 01:22. A spokeswoman for the fire service said the blaze was accidentally caused. The firefighters had put the fire out by 03:31.

US: Kingspan has announced a US$25m investment for its Frederick County, Virginia insulation plant. It plans to add 15 new jobs, buy new equipment and upgrade the facility.

The plant has about 120 employees, according to Ed Bates, a Director of Manufacturing and Technology at Kingspan. "We're moving forward with the project," said Bates. "It's underway and we'll probably complete it in 2017. We've already initiated some hiring and we'll complete the hiring by 2018."

The Frederick County plant is Kingspan's only facility in the US that makes building wraps and insulation. The company, however, has other facilities in North America and around the world.

The uptick in the building industry factored into the expansion, according to Bates. "It's not back at the level it was at its peak in 2006, but we've seen a nice rebound in construction and there's high demand for insulation products due to their energy efficiency," said Bates. "It's a great time to invest."

US: After two years of research and development, DuPont has launched 'an industry first:' insulating housewrap.

"This is arguably the most important introduction in our product group in a long time," said Jim Ash, new Business Development Manager for DuPont, to Remodelling magazine. "It's taking us into the insulation business, which is a big strategic push for us, and hopefully the first of many. All the while, our goal is to help build durable houses and mitigate risk - we haven't deviated from that."

Tyvek Thermawrap R5.0 comprises DuPont's Tyvek housewrap bonded to an insulation blanket. Ash said that Thermawrap R5.0 provides builders with another alternative to insulating homes from the outside. The goal is to offer a net effective R-value of R-5.

DuPont said that the Tyvek on the outside of the blanket works the same as if it was installed on its own by keeping air and bulk water out of walls, but also serves as a breathable barrier allowing moisture vapour to escape to the outside. In addition, DuPont said that the blanket increases the temperature of the sheathing, which decreases the chance for interstitial wall condensation in heating climates. "This reduces the likelihood of getting moisture vapour inside the walls," said Ash.
The insulation blanket is made of proprietary fibres, including 20% pre-consumer recycled Tyvek. The product is available in 4x40ft rolls.

Russia: Saint-Gobain has obtained the Federal Antimonopoly Service's permission to purchase 74.9% of the voting shares in the heat insulation materials producer Isoroc, based in Tambov Oblast. When the sale completes the French company will own 100% of Isoroc.

New Zealand: The Court of Appeal has confirmed that the term 'batts' is not in common usage in New Zealand as part of a fight over whether Pink Batts' trademark of the word should be revoked.

Fletcher Building's unit Tasman Insulation makes Pink Batts and sued rival Knauf Insulation for trademark infringement because it used the words 'batt' and 'batts' on its Earthwool products and also on the earthwool.co.nz website. Tasman has owned the Batts trademark for insulation materials in New Zealand since 1973. The term 'batts' is not covered by trademark protection outside New Zealand and is used in Australia and the USA to describe pre-cut pieces of insulation material.

Knauf started exporting some of its Earthwool products to New Zealand in 2011 with packaging that used the words 'batt' and 'batts' in the installation instructions. In November 2011, Knauf applied to revoke Tasman's 'batts' trademark and in December 2015, Tasman started trademark infringement proceedings. Knauf claimed that Tasman's trademark registration was not valid because the word 'batts' had also become generic in New Zealand. To succeed, Knauf had to prove that 'batts' had become a common name in general use by New Zealanders and that this came about by Tasman's acts or omissions.

In his decision in May 2014, the High Court's Justice Brendan Brown did not believe it had. Even if he was wrong on this point, Justice Brown said, Knauf had fallen 'significantly short' of establishing that it was the acts and inactivity of Tasman that caused the trademark to become a common name in general use. The judge also made ruling claims from both sides that the other had breached the Fair Trading Act.

Parts of the case went to the Court of Appeal, which has now largely upheld Justice Brown's rulings. "Our analysis of the origins of the word 'batts' suggests that, at least in New Zealand, the word was not widely used or understood by the general public as a descriptive term and that it did not become a term in general public use until it began to be promoted by Tasman's predecessor after the trade mark was registered in 1973," said Justices Tony Randerson, Christine French and Mark Cooper. "Thereafter, in consequence of the marketing campaigns undertaken, the word 'batts' became strongly associated in the public mind with Tasman's Pink Batts insulation products. We conclude that the judge was correct to find that the term 'batts' had not become a common name in general public use."

The Court of Appeal confirmed that Knauf's use of the word 'batts' on the earthwool.co.nz website did not infringe Tasman's trademark. However, the three judges also found that Justice Brown was right to decide that the Earthwool brand and online marketing were misleading and deceptive. The trio differed with the High Court on one aspect; on whether Knauf's use of the word 'Batt' in the website's code infringed Tasman's trademark. It is understood this was at issue because the website showed in internet searches for 'batts.' While the High Court believed the use of the code did infringe the trademark, the three appeal judges said that this was wrong.