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News Rockwool rapped for describing foam-based insulation as ‘frightening’

Rockwool rapped for describing foam-based insulation as ‘frightening’

Written by Global Cement staff
30 May 2013
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Denmark: The Danish Maritime and Commercial Court has ruled that Danish insulation materials producer Rockwool International has violated marketing laws by describing insulation materials based on foam plastic 'in an unnecessarily frightening manner' in a newsletter. Trade organisation The Danish Plastics Federation submitted a complaint against Rockwool's description.

The court stated that Rockwool exaggerated the negative consequences of a rival's product. Rockwool has not been ordered to pay damages to the organisation as it has not been established that the rival had suffered financially from Rockwool's actions.

Published in Global Insulation News
Tagged under
  • Denmark
  • Rockwool
  • Legal

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