Australia: Boral CEO Mike Kane has said that Australia's brick industry will pay the price if the competition regulator sticks to its ‘narrow view’ of the brick market. He warned that plant closures and land sales were likely if the merger of Boral and CSR's brick businesses was blocked.
Boral announced plans to merge its east coast brick business with rival CSR in April 2014 in a bid to boost profitability. In its statement of issues in October 2014, the Australian Competition and Consumer Commission (ACCC) rejected Boral and CSR's definition of bricks as part of a broader cladding market and gave the preliminary conclusion that the deal would increase the price of bricks and reduce consumer choice.
Kane said that the ACCC's issues paper was ‘concerning.’ "We are in the fortunate position where the high price of land in Australian eastern metropolitan markets means that value will eventually be delivered for Boral shareholders if an ultimate exit over time is the only remaining option," said Kane. About 550 people work in Boral's brick business. Boral has cut more than 1000 jobs in the last two years. "Sadly for Australia, a narrow view by regulators will see the brick industry on the same trajectory as the auto, oil, refining, steel, aluminium and cement industries," said Kane.
ACCC chairman Rod Sims stressed that the issues paper was a preliminary view and the regulator was seeking more information. "Every time we assess a merger, the merger parties argue that our view is too narrow. Our preliminary view is that most residential houses use bricks, as distinct from other cladding,” he said. The ACCC plans to make its final decision on 18 December 2014.
