Insulation industry news from Global Insulation

France: Isover France has launched Isover Recycling, a closed-loop recycling service for construction and demolition glass wool waste. The new service has been developed in partnership with recycling specialists. It aims to reduce glass wool dumping in landfill and increase the proportion of recycled content in Isover’s glass wool insulation products. The Isover Recycling service is currently being deployed in two pilot areas: South-East France and Ile-de-France. It will then be rolled-out across the rest of the country. Other countries like Switzerland, Denmark and Sweden already offer construction site waste recycling services.

Denmark: Rockwool Group has launched a new brand identity including a new corporate symbol, a graphic representation of a volcano. It says that the symbol stands for the, ‘commitment to enrich modern living through processes and products that exist harmoniously.’ It will be used across all of the group’s brands. It is also intended to demonstrate to customers and stakeholders how the company uses volcanic stone to ‘enrich and transform modern living.’ The group has also adopted a new motto – ‘Release the natural power of stone to enrich modern living’ – to compound the theme.

“I am proud of the Rockwool Group’s long heritage in harnessing the power of one of the world’s most abundant natural resources in sustainable and innovative solutions that help solve the challenges of modern living. The updated brand identity marks an important evolution in the way we talk about our company, conveying a consistent vision and shared heritage across our diverse product portfolio’s full range,” said Mirella Vitale, Rockwool’s Senior Vice President for Group Marketing, Communications & Public Affairs.

Russia: Finland’s Paroc has launched its Extra Light stone wool insulation product. The release is part of a strategy to diversify its offering to the Russian insulation and construction market. The insulation producer operates an insulation plant at Tverskaya Oblast.

UK: Celotex has launched a new range of flat roofing insulation solutions. It comprises three products: Celotex Crown-Bond, Crown-Up and Crown-Fix. The products were developed with contractors, installers and distributors, following an 18-month testing period.

“The new product range from Celotex perfectly demonstrates the commitment that British Rigid Urethane Foam Manufacturer’s Association (BRUFMA) members have to improving product quality and driving up standards for insulation in the UK,” said Mel Price, Assistant Chief Executive of BRUFMA.

BRUFMA represents most of the major companies in the Polyisocyanurate (PIR) and polyurethane (PUR) industry in the UK, including manufacturers of finished products, suppliers of the various raw materials and associated services.