Insulation industry news from Global Insulation

US: The North American Insulation Manufacturers Association (NAIMA) has awarded R-Value Certification to Johns Manville’s fiberglass batt and narrow roll insulation products. NAIMA’s R-Value Certification program is a voluntary program that allows manufacturers to certify that the R-values for their products comply with the thermal performance requirements of the Federal Trade Commission’s (FTC) Home Insulation Rule. The have been tested by an independent, third party laboratory and meet the thermal performance required by the FTC. As per the FTC requirements, materials are tested using a standardised test method designed by ASTM International, an organisation that establishes internationally recognised test methods and standards.

North America: A survey by the North American Insulation Manufacturers Association (NAIMA) shows that its members used around 1.17Mt of recycled glass to produce residential, commercial and industrial thermal and acoustical insulation in 2018. The survey included data from both US and Canadian production plants. Producers also used over 0.45Mt of recycled blast furnace slag in the production of thermal and acoustic insulation.

US: Owens Corning has received R-value certification across all its fibreglass and mineral wool batts and rolls sold in the US. This validation was awarded from the North American Insulation Manufacturers Association (NAIMA) following testing and validation by an accredited third-party laboratory.

Under the program, Owens Corning agreed to have a random selection of products regularly tested to verify compliance with the thermal performance requirements of the Federal Trade Commission's (FTC) ‘Labeling and Advertising of Home Insulation’ (16 CFR Part 460) regulation.

The R-value certification represents the latest in third-party verification Owens Corning has earned across its insulation product portfolio. It will be visible on its packaging later in 2019.

US: The National Advertising Division (NAD) of the Better Business Bureau has recommended that Applegate Insulation discontinue certain claims for the company’s cellulose insulation products. However, it found the company could support its ‘R-value per inch’ claims. NAD is an investigative unit of the advertising industry’s system of self-regulation in North America.

The questionable claims included; “Some studies have shown boron might lower the risk of some cancers and is a chemical commonly found in vegetables such as almonds, apples … and pears, according to BoraxPioneer.” NAD also challenged; “The fire retardant additives used to manufacture Applegate are non-toxic. One of the additives, boric acid, is six times less toxic to humans than table salt!”

The North American Insulation Manufacturers Association (NAIMA) objected to comparative performance claims made by Applegate’s advertising that cellulose insulation provides superior energy savings over fibreglass insulation, resulting in consumers having significantly reduced heating and cooling bills. Applegate maintained that it has a reasonable basis for its energy savings claims based on the findings of three studies.

Following its review of the advertising and advertiser’s evidence, NAD determined that one of the reasonable messages conveyed by comparative performance claims which specifically reference ‘studies’ is that consumers will actually experience the same energy savings as reported in these studies. In this case, NAD found the advertiser’s evidence insufficient to support the challenged comparative performance claims and recommended the advertiser discontinue some of its claims.

NAD determined Applegate provided a reasonable basis for its ‘R-value per inch claims,’ noting that the evidence in the record supports a finding that Applegate’s cellulose insulation meets the exception to the Federal Trace Commission’s R-value rule and therefore, Applegate is not prohibited by that rule from making ‘R-value per inch’ claims.

In a statement Applegate said that it would take the NAD’s recommendations into account for current and future advertising materials.

US: The North American Insulation Manufacturers Association (NAIMA) has appointed Stacy Fitzgerald-Redd as its director of communications. Fitzgerald-Redd is responsible for developing and implementing marketing and communications initiatives designed in support of the mission of NAIMA for fiberglass, rock wool and slag wool insulation products.

Fitzgerald-Redd was most recently with the USA Rice Federation, where she spent six years developing and implementing communication strategies, writing and editing reports, publications and newsletters, managing social media outreach and serving as a media spokesperson. She also worked in employee and customer communications at AMTRAK and spent 13 years working in research, communications and education for the Food Marketing Institute, the international trade association of the supermarket industry. Fitzgerald-Redd holds a Bachelor of Arts degree in Public Administration from Virginia State University.

US/Canada: According to a survey by the North American Insulation Manufacturers Association (NAIMA), US producers used over 0.70Mt of recycled glass in the production of residential, commercial, industrial and air-handling thermal and acoustical insulation in 2012. Canadian members used around 0.14Mt of recycled glass. The survey investigated members' use of pre- and post-consumer recycled materials in insulation products in 2012.

US and Canadian facilities used over 0.22Mt of recycled blast furnace slag in the production of thermal and acoustical insulation. Since the industry's recycling programme began in 1992, NAIMA members' plants have diverted around 20Mt of recycled materials from the waste stream.

"NAIMA members are committed to promoting sustainability by using recycled materials to produce energy-saving insulation products that improve a building's energy efficiency and reduce environmental impact," said Kate Offringa, President and CEO of NAIMA.