US: Roxul, the North American division of Rockwool Group, will fully rebrand as Rockwool on 1 January 2018. The rebranding exercise will apply to all segments of Roxul’s North America insulation business including residential, commercial, roofing, original equipment manufacturer (OEM) and technical (industrial, marine & offshore) sectors, as well as all product lines.
“Roxul is soon to be Rockwool in North America,” said Trent Ogilvie, president of Roxul. “The rebrand creates a unified identity for our company, its solutions and benefits on a global scale. It reinforces Rockwool’s position as a world leader in a diverse range of stone wool solutions, while unlocking significant potential for our business.”
The rebrand follows an April 2017 announcement from the Rockwool Group that all its global subsidiaries have assumed a new, cohesive brand identity. This marked the introduction of the Rockwool symbol, a graphic representation of a volcano, as well as a new purpose statement. The rebranding only applies to the group’s North American insulation business. Its Rockfon and Grodan subsidiaries will continue to operate under their respective brand names.
