Insulation industry news from Global Insulation

Germany: Knauf Insulation has launched new overwraps on its global insulation product portfolio. The new packaging reduces ink consumption by 70% through its design, featuring a white or off-white base hue and no more than one additional colour. The wraps are designed to maximise ease and efficiency and reduce cost of recycling. This is in line with Knauf Insulation's commitment to recycle over 25% of packaging by 2025. Within the same timeframe, it also aims to reduce its packaging's virgin plastic consumption by 25% and collect over 35% of delivery pallets for repair and reuse or recycling.

US: Global cement producer Holcim has successfully acquired leading US independent spray foam producer SES Foam. SES Foam has a track record of double-digit growth and expects to record sales revenues of US$200m in 2022, according to Holcim. The group says that the producer stands out for its value-added services to contractors, including onsite technical instruction, business consulting, branding and lead generation support.

Global head of solutions and products Jamie Gentoso said “I warmly welcome all SES employees into the Holcim family. With SES’ leadership in thermal insulation, we are expanding our range of innovative systems for sustainable buildings, from roofing to insulation, to enhance buildings’ energy-efficiency. We look forward to entering our next era of growth together.”

Ireland/UK: Knauf Insulation has launched a new packaging including new designs across the whole range, an upgrade to its compression technology and more environmentally-friendly packaging.

The new packaging designs feature bigger and clearer product names. Products are colour-coded into thermal conductivity groups consistent across the whole glass mineral wool range, and essential features such as the Euroclass A1 reaction to fire classification and Ecose Technology, Knauf Insulation’s unique bio-based binder, are more easily identifiable. The Earthwool brand has been phased out to simplify the branding structure, and a new brand, Rocksilk, has been introduced for its rock mineral wool product range. The insulation producer says that a further upgrade of the compression technology on the glass mineral wool range enables, on average, 15% more insulation per roll and 25% more packs on each pallet for slabs.

“We’ve listened to our customers, but we have also been proactive, trying to pre-empt future needs,” said Vanessa Rae, Marketing Director at Knauf Insulation Northern Europe. “We know how important it is to choose the right product for the application quickly, and move and store it efficiently, whether in-branch or on-site. We also know that sustainability matters more than ever, so we’ve taken these steps to reduce our products’ carbon footprint further so customers can rely on us to help them tick the green boxes for their projects.”

France: Unilin has renamed its product ranges for greater international clarity. The Le Moniteur des Artisans has reported that the Isocombo range of insulation will now be called Utherm Comfort and the Trilatte, Rexolight, Rexotoit, Rexolatte and Thermiwall ranges will now be called Usystem. Product names will additionally inform of application, for example ‘roof’ or ‘wall,’ and type of insulation. Interior panels will lastly bear a colour name.

The producer also announced the launch of a new logo.

Malaysia: Passive fire protection producer Promat and fibre cement boards producer Kalsi, both subsidiaries of Belgium-based Etex, have rebranded as Etex Malaysia. The company says that the name change “reflects Etex's broader commitment to inspire ways of living through innovation.” PR Newswire Asia has reported that by combining its Malaysian subsidiaries under the Etex Malaysia brand the group aims to strengthen its offerings to local and export Association of South East Asian Nations (ASEAN) markets.

Finland: Paroc has started to introduce new logotype, updated packages and new communication material following its acquisition by Owens Corning. The insulation materials producer said that is was a ‘strong’ brand and that it would continue marketing its products under the red-and-white striped brand image. The company was purchased by US-based Owens Corning in early 2018.

UK: The British Rigid Urethane Foam Manufacturers’ Association has changed its name to the Insulation Manufacturers Association (IMA). The association said that the new name reflects the position that polyisocyanurate (PIR) and polyurethane (PUR) insulation manufacturers hold in providing the largest share of insulation products used in the UK market. It added that given expected growing market share of organic-based insulation products that, “…the trade association has a responsibility to ensure it is the principal point of contact for all audiences relevant to this sector with a name that reflects this responsibility.”

Simon Storer, Chief Executive of IMA said that the association need to move towards a wider audience that wasn’t necessarily used to technical or industry language. “Events of this year certainly brought this need into sharp focus, as many commentators and other interested parties were unable to immediately identify which trade association spoke for which part of the industry. We also wanted to be sure that as an association we are solely responsible for and have ownership of the messages coming from this sector.”

US: Roxul, the North American division of Rockwool Group, will fully rebrand as Rockwool on 1 January 2018. The rebranding exercise will apply to all segments of Roxul’s North America insulation business including residential, commercial, roofing, original equipment manufacturer (OEM) and technical (industrial, marine & offshore) sectors, as well as all product lines.

“Roxul is soon to be Rockwool in North America,” said Trent Ogilvie, president of Roxul. “The rebrand creates a unified identity for our company, its solutions and benefits on a global scale. It reinforces Rockwool’s position as a world leader in a diverse range of stone wool solutions, while unlocking significant potential for our business.”

The rebrand follows an April 2017 announcement from the Rockwool Group that all its global subsidiaries have assumed a new, cohesive brand identity. This marked the introduction of the Rockwool symbol, a graphic representation of a volcano, as well as a new purpose statement. The rebranding only applies to the group’s North American insulation business. Its Rockfon and Grodan subsidiaries will continue to operate under their respective brand names.

Denmark: Rockwool Group has launched a new brand identity including a new corporate symbol, a graphic representation of a volcano. It says that the symbol stands for the, ‘commitment to enrich modern living through processes and products that exist harmoniously.’ It will be used across all of the group’s brands. It is also intended to demonstrate to customers and stakeholders how the company uses volcanic stone to ‘enrich and transform modern living.’ The group has also adopted a new motto – ‘Release the natural power of stone to enrich modern living’ – to compound the theme.

“I am proud of the Rockwool Group’s long heritage in harnessing the power of one of the world’s most abundant natural resources in sustainable and innovative solutions that help solve the challenges of modern living. The updated brand identity marks an important evolution in the way we talk about our company, conveying a consistent vision and shared heritage across our diverse product portfolio’s full range,” said Mirella Vitale, Rockwool’s Senior Vice President for Group Marketing, Communications & Public Affairs.

Russia: Penoplex has launched production of a new brand of general use polystyrene for the production of heat-insulation boards. It uses additives to improve the solution of foaming agents used in the production of extruded polystyrene foam.

Penoplex is a Russian manufacturer of construction, decorative and finishing materials from polymers. The company started in 1998 when it launched Russia’s first production line to manufacture heat-insulating materials made of extrusive expanded polystyrene under the Penoplex trademark.