Insulation industry news from Global Insulation

Denmark/Canada: Rockwool has announced the retirement of long-standing North America regional president Trent Ogilvie and thanked him ‘for the successes he helped create in the North American business’ over his 25 years in the post. The company employed 60 people at a single facility in the region in Toronto, Canada, when Ogilvie took over as president in 1995. Its four facilities in Canada and the US now employ 1000 people and make sales of hundreds and millions of US Dollars.

Rockwool’s fifth stone wool production line, located in West Virginia, is due to open in early 2021.

Denmark: Rockwool’s post-tax profit for 2019 was Euro285m, up by 7.5% from Euro265m in 2018. Sales rose by 3.2% to Euro2.8bn from Euro2.7bn. The company’s insulation section saw ‘mixed market conditions’ but ‘showed modest growth’ over the period, thanks in particular to state-supported energy efficiency improvement in construction practices generating increased demand in the South-West Europe region.

Rockwool said that it invested in long-term growth, having opened a plant in Romania in late-2019, with a capacity expansion to a German plant due to come online in mid-2020 and a further plant in the US to follow in early 2021. Rockwool Group chairman Henrik Brandt and CEO Jens Birgersson said, “For the fifth year in a row, our customer satisfaction scores increased.” Satisfaction rose by 14% year-on-year.

Denmark: Rockwool’s sales for the nine months to 30 September 2019 were Euro2.0bn, up by 3.2% from Euro1.9bn in the corresponding period of 2018. Its earnings before interest and taxes over the period were up by 7.8% year-on-year at Euro278m in the first nine months of 2019 from Euro258m. The company forecast annual sales growth of 2% - 5% and no change in EBIT margin from 12.8% in 2018. Rockwool vice president Michael Zarin noted positively Rockwool’s stonewool insulation’s versality in tackling many of today’s biggest sustainability and development challenges.

Denmark: Rockwool has recorded second-quarter net profits of Euro79m in 2019, up by 14.5% year-on-year from Euro69m for the same period in 2018. The group’s first-half sales were Euro1.34bn, improving 4.4% year-on-year from Euro1.28bn in 2018, with a corresponding growth in Earnings Before Interest and Tax (EBIT) of 11.0% to Euro178m from Euro160m. Chief Executive Officer (CEO) Jens Birgersson has expressed praise at the growth of both the insulation and systems segments.

US: Rockwool’s Comfortboard stone wool insulation product has been certified by the California State Fire Marshall’s Building Materials Listing (BML) Program. The product is resistant to fire up to 1175˚C and has a 0/0 Smoke Development and Flame Spread rating. The BML Program certifies products based upon an evaluation of test results that include an analysis of required product performance and reliability features. The testing was completed with a State Fire Marshall (SFM) accredited laboratory.

“This listing supports our continued commitment in the promotion of fire safe building practices and helps us deliver on products that will help architects and builders meet the California Title 24 thermal and Wildland Urban Interface (WUI) requirements,” said Mark Bromiley, Vice President of Marketing & Business Development, Rockwool (North America).

US: Rockwool has started legal action against the Jefferson County Board of Education (BOE) describing its attempts to stop construction of new mineral wool insulation plant as ‘unlawful.’ Court documents filed by the Danish insulation company allege that the BOE is trying to buy land from Rockwool for a low rate to build a student support centre otherwise it has threatened to appropriate it under US condemnation rules. Rockwool contends that the BOE originally supported the new plant with tax breaks but has since change its mind as local activists have opposed the project.

Rockwool started construction work on its US$150m mineral wool plant at Ranson, West Virginia in mid-2018. Production at the site is scheduled to start in early 2020.

Denmark: Rockwool’s external net sales for its insulation business rose by 16% year-on-year to Euro2.07bn in 2018 from Euro1.78bn in 2017. Its earnings before interest and taxation (EBIT) grew by 45% to Euro266m from Euro184m. It attributed the sale increase to the insulation market in Europe and North America. Overall the group’s sales, including its systems business, grew by 12.5% to Euro2.67bn from Euro2.337bn.

“We achieved a great deal in 2018. Our company is financially solid, expanding operations to meet customer demand, and benefiting from strong brand awareness and reputation. Sales growth and profitability were strong, with the EBIT margin the second highest in the group’s recent history, notwithstanding being affected by increasing input costs. For 2019, we expect good profitability, though with a lower top-line growth than 2018,” said Group chief executive officer (CEO) Jens Birgersson.

Denmark: Rockwool plans to use Intershop’s commerce-as-a-service (CaaS) product for its online business-to-business (B2B) sales platform. The change is part of the company’s general digitisation strategy. The new system allows connectivity between a customer-relationship manager (CRM), product information management (PIM) and quotation system with the storefront.

“With our business running worldwide, being successful in B2B means multi-country, multi-currency, multi-brand management with complex sales channels that need to go hand in hand. We were looking for a commerce solution that allows us to target different channels individually, while being able to scale without effort. Intershop CaaS proved most suited for this purpose," said Mirella Vitale, Senior Vice President Marketing, Communication & Public Affairs at Rockwool Group.

A pilot of the new system is expected in mid-2019. Expansion across different channels will then follow.

Denmark: Rockwool has reported that its trend of ‘solid’ performance continued in the third quarter of 2018, with high sales growth and increased profitability so far over the course of the year.
Sales in the first nine months reached Euro1.96bn, an increase of 16.1% in local currency terms, including acquisitions, which contributed three percentage points. The negative currency impact was three percentage points. In the third quarter of 2018, sales increased by 14.6% in local currency terms to hit Euro692m.

Earnings before interest and tax (EBIT) over the first nine months of 2018 ended at Euro258m, an increase of 39%. In the third quarter of 2018, EBIT was Euro97m, an increase of 28% year-on-year.

Rockwool’s growth in net sales is now expected to be 14-15% for the whole of 2018 in local currency terms, including around 2-3% from the acquisition of Flumroc.

Commenting on the group’s performance, CEO Jens Birgersson said,
“We are pleased with our sales and profitability performance, as we achieved good top line growth in all major regions and good profitability across the board. The higher input costs we’re experiencing are being offset by strong factory performance and high productivity.”

“It’s also gratifying that our sustainability efforts are being recognised, with the Standard & Poor’s Trucost analysis confirming that 100% of Rockwool’s products contribute to meeting UN Sustainable Development Goals,” concluded Birgersson.

Denmark: Rockwool is working with engineering company FLSmidth and the Technical University of Denmark (DTU) on a research project to develop sustainable process technologies that will increase the use of renewable fuels and raw materials and reduce CO₂ emissions. The project has received a Euro2.7m grant from Innovation Fund Denmark.

The project plans to investigate and optimise high-temperature processes throughout the entire production chain in both companies. The DTU holds experience in this field from the CHEC research centre at DTU Chemical Engineering, which has focused on combustion research and emission abatement in recent years. Rockwool intends to lower CO₂ emissions and reduce its fuel consumption to make its production become more sustainable. FLSmidth plans to explore using alternative cement formulas and production methods to enable the company to launch more efficient technologies for using renewable fuels and reducing emissions.